Sunday, June 12, 2016

Top 100 Most Viewed YouTube Gaming Channels Worldwide

It’s time for another monthly installment of our Tubefilter Top 100 Most Viewed YouTube Gaming Channels Chart and a now familiar British gamer occupies the top spot.

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Friday, February 26, 2016

Top 5 Single Player Backwards Compatible Games on Xbox One

Last week, we published a list of the Top 5 Single Player Games on the Xbox One, and this week we have a list of the Top 5 Single Player Backwards Compatible Games on the Xbox One.  All of the current consoles offer some form of backwards compatibility with the previous generation, but I’d argue the Xbox One handles it the best…once the game has been installed, at least. On the negative side, there are only about 130 titles currently available, though there are some great ones coming soon.

While there are certainly more than five great backwards compatible games available on the Xbox One, these are the ones that I feel offer the best single player experience.

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Sunday, February 7, 2016

Top 100 Most Viewed YouTube Gaming Channels Worldwide

It’s time for another monthly installment of our Tubefilter Top 100 Most Viewed YouTube Gaming Channels Chart and a channel with a seemingly perennial place in the upper echelon claims the top spot.

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Tuesday, January 26, 2016

Sabrina Carmona on why mobile devs not targeting Latin America are missing out

Sabrina Carmona originally set up a free-to-play games studio in her native Brazil, before financial difficulties forced the studio to close.

Later positions at Square Enix and Fallout Shelter developer Behaviour Interactive took her to Mexico and Chile respectively.

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Monday, December 28, 2015

Will 2016 be the year virtual reality gaming takes off?

Virtual reality is coming. 2016 will see the release of the first serious consumer VR headsets for 20 years.

In the first quarter of the year, VR pioneers Oculus (a subsidiary of Facebook, since a $2bn (£1.3bn) buyout in March 2014) will launch the consumer version of their Rift headset to the world. In April, Taiwan’s HTC will launch the Vive, another PC peripheral developed in conjunction with gaming firm Valve. And at some point in the year – likely to be the first half – Sony will launch its PlayStation VR, an add-on for the Playstation 4, which will bring VR into the living room.

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Monday, December 21, 2015

8 Reasons Why 2015 Was The Weirdest Year In Gaming History

Let’s be honest, the world of gaming is pretty weird at the best of times. If you don’t believe us, sit down with a non-gamer and try to explain the plot of Kingdom Hearts. 

Would you expect anything else from a world that’s embroiled in monsters, post-apocalypses, magical mushrooms and so many biologically enhanced beings we can’t even count them?

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Saturday, December 12, 2015

YouTube Reveals 2015's Most Popular Gaming Videos

By Luke Reilly. YouTube has revealed its top trending gaming videos for 2015, which the site notes is “based on views, shares, comments, likes, and more.”

The number one gaming video by a soberingly enormous margin is a pre-rendered/live-action commercial for Finnish free-to-play game Clash of Clans, with 83.4 million views. The well-executed live-action Grand Theft Auto V homage and the highly-anticipated reveal trailer for Star Wars Battlefront follow in position two and three respectively, although shockingly the Clash of Clans commercial has almost four times the views of either of the latter.

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Friday, December 11, 2015

Why Gamers Should Be Part of Your Audience Strategy

For nearly two decades, I've been a professional marketer. For just as long, I've also been an avid Gamer. With a lens on both worlds, I've learned one thing: Gamers are an incredibly influential—and untapped—segment of consumers. And they aren't just budget-challenged young males. (I'm living proof of that.) Gaming isn't just a thing you can do anymore. It's also a thing you can watch. Increasingly, gaming content on YouTube is becoming a major destination for Gamers' I-want-to-watch-what-I'm-into moments. Believe it or not, watching someone play Call of Duty (one of my personal favorites) can be just as exhilarating as actually playing it.

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Saturday, December 5, 2015

42% of Women and 37% of Men Own Game Consoles. Quick, Pretend To Be Surprised

The gender demographics for gaming console owners in the United States, according to a Pew Research Center study, break down as follows: 42% of women in the USA own consoles, and 37% of men do. That probably shouldn’t seem surprising or weird, but no doubt it will, given that gaming marketers have been trying to convince us all since the ’90s that games are for boys. 

Somehow, women have prevailed over assumptions about whether or not they “should” play games, and we’re buying consoles anyway. Imagine how much more we’d buy if those products and their associated marketing materials cared about us? Gaming might even start to be perceived as a downright feminine pastime, along with other equally rad pattern-based hobbies like knitting and sewing. Ahhhh. Please, transport me to that alternate universe, post-haste!

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Sunday, November 29, 2015

Why the Gaming Industry Should Care About Latinos

In an imaginary world where video game players were only allowed play characters of their own ethnicity, Latinos would be screwed.

They could choose between Victor Gonzalez, one of the main thugs of “Los Carnales” who has survived a dozen attacks by the Vice King. Or the more sophisticated Carlos Oliveira, a mercenary from South America on the verge of a nervous breakdown during the zombie crisis on Earth.

These not particularly attractive examples are part of the average 3 percent of video game characters recognized as Latino.

Of that 3 percent, by the way, less than 5 percent are actually playable, according to the study “The virtual census: Representations of gender, race and age in video games.”

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Monday, November 23, 2015

Learn From Casinos: Multicultural Marketing to Tap America's Growth Markets

We've known for some time now that one-size-fits-all marketing is dead. But that shift has left companies scrambling to identify an effective, targeted approach to marketing to specific customers. And it's an understandable problem. Targeting a niche too small will cut out too many paying customers, and targeting a segment too large will scatter brand messaging across the board.

American casinos are living out this dilemma right now. New casino development has moved away from the traditional hubs in Las Vegas and Atlantic City, leaving them to compete on a national scale for customers who have been slowing their spending overall

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The Gaming Press’s Diversity Warriors Are All Talk and No Trousers

This week the gaming press and technology blogs have put out more than twenty articles about the controversy surrounding the 2016 SXSW Interactive festival. I can hear them slapping each other on the back for their incredible bravery all the way over here in London.

The cold hard truth is that the social justice warriors the media props up as champions of diversity in the industry will never accomplish great things in gaming. They uniformly lack the skill and dedication to create great games, which makes their choice to focus all of their energy on diversity, authoritarianism, and third-wave intersectional feminism logical, albeit odious.

But what the games press doesn’t discuss is actually much more interesting and important than what they do. Several weeks ago the Entertainment Software Association Foundation announced scholarships for thirty women and minority students interested in entering the games industry. It boggles the mind that the gaming industry itself devoting $90,000 to kick-start the careers of thirty young women and men would not be newsworthy to writers that are seemingly obsessed with diversity.

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Wednesday, October 28, 2015

The Gaming Press’s Diversity Warriors Are All Talk And No Trousers

The cold hard truth is that the social justice warriors the media props up as champions of diversity in the industry will never accomplish great things in gaming. They uniformly lack the skill and dedication to create great games, which makes their choice to focus all of their energy on diversity, authoritarianism, and third-wave intersectional feminism logical, albeit odious.

But what the games press doesn’t discuss is actually much more interesting and important than what they do. Several weeks ago the Entertainment Software Association Foundation announced scholarships for thirty women and minority students interested in entering the games industry. It boggles the mind that the gaming industry itself devoting $90,000 to kick-start the careers of thirty young women and men would not be newsworthy to writers that are seemingly obsessed with diversity

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Thursday, September 17, 2015

Moviepilot Lands $16 Million in New Funding to Expand Into Gaming

Moviepilot completed a new $16 million funding round to fuel the fan-centric media website’s expansion into gaming content and social video production, the company announced Tuesday.

The round is led by French publishing group Webedia, which operates several of the top entertainment websites outside the U.S., including the largest movie websites in France, Germany, Spain and Brazil.
Moviepilot’s current investors, led by T-Venture of America, also participated in the Series B round.

In addition to ramping up gaming coverage on the platform, Moviepilot will expand its branded video division and native Facebook video that already totals more than 40 million monthly video views.

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Monday, September 14, 2015

Nintendo names a new leader after sudden death of CEO

Two months after the passing of its former CEO, video gaming giant Nintendo has announced who will take the company’s helm.

The Japanese company announced Monday that Tatsumi Kimishima, a former banker and a longtime Nintendo director, is the choice to take over as CEO in the wake of the July death of Satoru Iwata, who led Nintendo for 13 years. Kimishima had most recently been serving as the company’s Managing Director after previously spending seven years as CEO of Nintendo of America.

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Tuesday, June 30, 2015

YC-Backed Instant eSports Is ESPN for Competitive Gaming

The worldwide eSports market has now reached 143 million viewers, but there is still no easy way to get up-to-date information on these competitive video game tournaments, which include games like League of Legends, Dota 2, and Counter-Strike.

Part of the Summer YC 2015 class, Instant eSports is building a mobile platform that displays news, scores, and schedules from the most popular competitive gaming leagues around the world.

The app pulls information from a variety of sources, including each league’s website, Steam APIs, and multiple eSports blogs across the web. Rick Ling, co-founder of Instant eSports, said that most eSports sites produce fewer than 10 original articles a week. By combining all of these sites into a single newsfeed, the company can give eSports fans a news source far better than any traditional news site, says Ling.

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Tuesday, June 23, 2015

Quinceañera board game celebrates coming-of-age tradition

SPRINGFIELD — An elaborate gown, a church ceremony, a cake, flowers and a father-daughter dance, no it's not a wedding, it's a Quinceañera.

The Hispanic coming-of-age tradition is one of the most memorable and important days in a 15-year-old girl's life and TM Games and Cass Group LLC have created a series of games honoring the event.

"We are truly excited to now be launching our own line of culturally significant games and products for the ever growing Hispanic market," said Phil Jackson, manager and principal of Cass Group, LLC which developed the games.

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Monday, June 22, 2015

Electronic Entertainment Expo offers clues to the next big thing

LOS ANGELES -- The video game industry's biggest trade show is in full swing and all gamers' eyes are turning to the Los Angeles Convention Center, where major studios are announcing and demoing their biggest projects for the year. The annual show, called the Electronic Entertainment Expo or "E3," is a weeklong celebration of all things video games.

Sunday night, Bethesda Softworks kicked things off with an announcement-packed news conference in which it detailed its post-apocalyptic "Fallout 4" -- which will be set partly pre-apocalypse for the first time -- its demon-destroying chainsaw-heavy shooter "Doom 4," fighting game "Battlecry," and the assassin game "Dishonored 2." The company also introduced a social network just for its many titles called "Bethesda.net," showed off a newly released update to "Elder Scrolls Online" and surprised the crowd by introducing a stand-alone iOS game based on Fallout. The game is called "Fallout Shelter" and draws inspiration from games such as "The Sims" to let you control an underground colony post-nuclear attack.

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Saturday, June 13, 2015

How To Fix Gaming For Women And Minorities, According To One Major Critic

It's no big secret that the tech and video game industries have a problem with diversity. And when it comes to women, those issues are particularly well-documented.

Apple earned plaudits just this week for having two women appear onstage during a keynote event and finally announcing a menstruation-tracking feature in a health app that had already been around for a year. And in 2014, some individuals organized under the #GamerGate banner launched an infamous, sometimes violent campaign against feminist critics of video games.

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Wednesday, June 10, 2015

The hottest Vegas destination for Hispanics is Circo Circo

Before the recession sunk its claws into the Strip, Circus Circus routinely contributed $70 million to $80 million a year in cash flow to the balance sheet of MGM Resorts International.

Today, that number is closer to $30 million.

MGM Resorts still sees a benefit to owning the aging but familiar north Strip property the company acquired when it bought Mandalay Resort Group in 2005 for $7.9 billion.

It has a loyal customer following.

MGM Resorts Chairman Jim Murren said in a recent interview Circus Circus is “the most popular property” among the company’s 10 Strip resorts for Hispanic customers traveling from Southern California and other West Coast destinations.

Murren said MGM Resorts “has taken a step back” concerning Circus Circus and is considering various options for the 3,800-room hotel-casino, which was opened in 1968 by the late Jay Sarno. After the property was sold to William Bennett and William Pennington in 1974, the resort began marketing toward families.

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Monday, June 1, 2015

Gaming as Sport: eSports on the Rise

When asked to identify Harvard athletes, you might think of the football team taking the field at Harvard Stadium for The Game, the men’s basketball squad suiting up at Lavietes Pavilion, or the heavyweight crew team racing down the Charles River.

A crowd of 50 people gathering in Pierce Hall 301 to play competitive video games might not be the first group that comes to mind.

Despite still being viewed as a niche activity in mainstream culture, eSports—or competitive video game competitions—are on the rise, both across the country and at Harvard.

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Thursday, May 28, 2015

Console, pc gaming market estimated to earn more than mobile in 2015

BY Cassidee Moser. While the mobile gaming market may be booming, its console and PC counterparts are still generating the bulk of the video game industry's revenue.

A recent report form SuperData Research estimates the global gaming market (including both consoles, PC, and mobile) will earn $74.2 billion in 2015. Of that number, mobile is expected to earn $22.3 billion worldwide, while the combined sales of retail games, digital console games, and PC downloadable content adds up to $30.3 billion. This does not include virtual reality, eSports, video content, Free-to-Play MMOs, or subscription-based MMOs.

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Tuesday, May 26, 2015

Here's why pro gaming is exploding in popularity

Last year, 27 million people watched the League of Legends world championships on the live-streaming site Twitch and ESPN3.

That’s more viewers than the 23.5 million who watched Game 7 of the World Series and the 18 million who tuned into the NBA Finals.

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Top 100 Most Viewed YouTube Gaming Channels Worldwide

It’s time for another monthly installment of our Tubefilter Top 100 Most Viewed YouTube Gaming Channels Chart and a very familiar channel is back on top.

Chart Toppers

Felix Kjellberg‘s PewDiePie channel is back in the #1 spot after a brief stint in the second place position. The twentysomething Swedish gamer’s prolific online video collection of primarily Let’s Play videos that now has well over 36 million subscribers scored more than 351.8 million views during the 30 days of April. TheDiamondMinecart wasn’t too far behind. Great Britain’s most viewed YouTube gaming channel saw a slight 4% dip in its view count to end the 30-day month with more than 290.4 million of them.

PopularMMOs maintained its third-place spot. The top gaming channel from the U.S. received a 4% increase in its view count to close out the month with more than 285.3 million views. Up next is markiplierGAME. The second U.S.-based gamer in the Top 100 took a 10% hit in its view count to bottom out with 221.9 million views on the month.

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