Saturday, December 5, 2015

42% of Women and 37% of Men Own Game Consoles. Quick, Pretend To Be Surprised

The gender demographics for gaming console owners in the United States, according to a Pew Research Center study, break down as follows: 42% of women in the USA own consoles, and 37% of men do. That probably shouldn’t seem surprising or weird, but no doubt it will, given that gaming marketers have been trying to convince us all since the ’90s that games are for boys. 

Somehow, women have prevailed over assumptions about whether or not they “should” play games, and we’re buying consoles anyway. Imagine how much more we’d buy if those products and their associated marketing materials cared about us? Gaming might even start to be perceived as a downright feminine pastime, along with other equally rad pattern-based hobbies like knitting and sewing. Ahhhh. Please, transport me to that alternate universe, post-haste!

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