Friday, December 11, 2015

Why Gamers Should Be Part of Your Audience Strategy

For nearly two decades, I've been a professional marketer. For just as long, I've also been an avid Gamer. With a lens on both worlds, I've learned one thing: Gamers are an incredibly influential—and untapped—segment of consumers. And they aren't just budget-challenged young males. (I'm living proof of that.) Gaming isn't just a thing you can do anymore. It's also a thing you can watch. Increasingly, gaming content on YouTube is becoming a major destination for Gamers' I-want-to-watch-what-I'm-into moments. Believe it or not, watching someone play Call of Duty (one of my personal favorites) can be just as exhilarating as actually playing it.

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